Utilise your existing brand following to promote your new Voice App. Create visual assets to make your followers aware of your Voice App, how they can access it and what it will do for them. Promoting to your existing following doesn’t cost a thing, so make the most of your local audience.
If you want to take your social media strategy for Voice to the next level, run paid promotions to increase the reach and engagement of these assets and in turn increase interactions with your Voice App. Ads take on a variety of forms, from videos to carousels and vary from platform to platform. At their core, they allow you target the audience you want to tap into and help to expand your user base.
If you have the budget, reach out to the relevant Social Media influencers in your industry, some may feature your Voice App on their channel because they love it or others may charge you a fee.