Built for Connected TV. Engineered for Scale.

Every Major Platform. One Specialist Partner.

Connected TV is one of the most complex environments to build for.

Multiple platforms, fragmented operating systems, strict certification requirements, and inconsistent device performance all create significant technical overhead.

At FX Digital, we specialise in solving that complexity.

We are a leading CTV-first product, engineering, and quality partner, focused on building high-performance TV applications that work seamlessly across every major platform. From product strategy and UX design through to development, QA, and test automation, our services are designed specifically for the realities of the big screen.

We don’t do off-the-shelf. Every application we build is designed, engineered and tested to fit your product vision, your product objectives, and your audience.

CTV-First OTT Applications

We design and build bespoke Connected TV applications, engineered specifically for the 10-foot experience.

This is not a scaled-up mobile app or a repurposed web product. TV requires a fundamentally different approach.From remote-based navigation to performance optimisation on constrained hardware.

We work closely with your internal teams to deliver a fully tailored frontend application that integrates seamlessly with your existing backend systems, CMS, and video infrastructure.

Our expertise covers:

UX/UI design tailored for TV interfaces and D-pad navigation
Frontend development across all major TV platforms (Tizen, webOS, Apple TV, Android TV, Fire TV, games consoles, set-top boxes and more)
Native development where required (e.g. Roku)
Integration with video players, DRM, analytics, and APIs
Platform certification and release support

Where appropriate, we take a web-based approach to TV development, enabling a single application layer to scale across multiple platforms, increasing efficiency without compromising performance.

Unlike pre-packaged solutions, our approach gives you full control over your product roadmap, user experience, and long-term scalability.

Proven delivery: We partnered with BritBox and Dyn to design, build, and QA flagship Connected TV applications, delivering a premium viewing experience across multiple platforms.

OTT Strategy & Product Design

We help broadcasters and sports rights holders define clear, data-driven strategies, grounded in how audiences actually discover, navigate, and engage with content on Connected TV.

Our focus is on solving the product challenges that directly impact acquisition, engagement, and retention.

We work with you to:

Design intuitive, remote-first user experiences
Define platform and rollout strategy
Conduct user research and audience segmentation
Improve content discovery and navigation
Align product decisions with commercial goals

Proven impact: We partnered with UKTV and Channel 4 to support the evolution of their streaming platform, leading strategic discovery and UX design to improve onboarding, content discovery, and overall usability.

The result was a more intuitive, modern product experience that is built to support user growth, retention, and long-term scalability.

OTT Development (Embedded Teams)

For organisations building internally, we provide specialist CTV frontend engineers embedded directly into your teams.

Our developers integrate into your workflows and delivery processes, bringing deep platform expertise and accelerating development.

We support:

Platform-specific frontend development
Performance optimisation across fragmented devices
Integration with video, DRM, and backend systems

This model allows you to scale your team quickly while maintaining control of your product.

Proven delivery: We’ve embedded senior engineers and quality assurance specialists into teams such as Sky and DAZN, extending their capabilities and accelerating delivery of key TV features.

OTT Quality Assurance (Embedded QA)

Quality on TV is non-negotiable — and significantly harder than other platforms.

We provide specialist QA engineers embedded into your delivery teams, supported by access to a wide range of real devices for accurate, real-world testing.

Our approach includes:

Manual testing across physical devices and multiple OS versions
Platform certification support
Regression testing across device generations
Validation of live and on-demand playback

We focus on ensuring your application performs reliably across the fragmented CTV ecosystem.

Proven delivery: We’ve supported organisations including ITV and Endeavor Streaming with dedicated QA expertise for large-scale TV platforms.

OTT Test Automation

Manual testing alone cannot keep pace with the complexity of Connected TV.

We design and implement CTV-specific test automation frameworks, enabling faster releases and consistent quality across a fragmented device landscape.

Crucially, all testing is performed on real physical devices. This ensures accurate validation of performance, UI behaviour, and video playback across the environments your audience actually uses.

What we deliver

Automated end-to-end and regression testing across real devices
UI validation using machine vision for pixel-level accuracy
Playback and performance testing across platforms and device types
CI/CD integration for continuous, scalable testing
Detailed reporting with actionable insights

Our test automation is built specifically for TV, — accounting for remote navigation, focus management, and platform-level differences that cannot be reliably replicated in simulated environments.

Proven delivery: We’ve delivered large-scale automation solutions for clients including Odido, Permutive, and Dyn — executing thousands of tests across multiple devices and significantly reducing manual testing effort.

Why FX Digital?

CTV-first

CTV isn’t an afterthought for us. Every decision we make is rooted in what works on the big screen.

One team, full ownership

Strategy, design, development and QA, all under one roof.

Platform depth

We’ve launched streaming apps across over 20+ platforms including Samsung, LG, Roku, Apple TV, Fire TV, Android TV, and many more.

Built for your team

Whether you’re a CTO considering architecture or a Test lead planning test coverage, we speak your language.