Strategic OTT App Development for All Living Room Devices
In an increasingly fragmented digital landscape, the living room remains the ultimate destination for premium content.
However, reaching your audience requires more than just a great streaming service, it requires a presence on the specific hardware they use every day.
FX Digital is a specialist agency dedicated to mastering the complexities of the “10-foot experience.”
We help global media brands navigate the technical nuances of diverse operating systems, hardware constraints, and strict certification processes to ensure your brand shines on every screen.
Our Device Expertise
We don’t believe in “one size fits all.” We build high-performance, platform-native, and cross-platform applications across four distinct device categories. Our approach is entirely bespoke; we combine deep architectural knowledge with your unique business goals to ensure your service feels like a first-party experience on every piece of hardware.
1. Smart TV App Development
Smart TVs are now the primary gateway for digital entertainment, projected to reach 1.1 billion households by 2026. We specialise in navigating the dominant global OS environments to deliver seamless, “lean-back” viewing.
- Key Platforms: Samsung (Tizen), LG (webOS), Android TV, Hisense (Home OS), and more.
- Our Edge: Expertise in Connected TV development for high-performance UI and deep knowledge of manufacturer-specific certification.
2. Set-Top Box (STB) Development
The “Operator Tier” is a critical environment for reaching millions of subscribers through integrated TV and broadband bundles. These devices require a performance-first mindset to handle constrained hardware.
- Key Platforms: Sky Glass/Stream, Virgin Media, Comcast X1, MagentaTV, YouView, and more.
- Our Edge: Specialist RDK (Reference Design Kit) knowledge and a dedicated QA lab running 31,000 + automated tests per release.
3. Streaming Sticks & Media Players
Streaming sticks are the “performance engines” of the HDMI port, often preferred by power users for their speed. We help brands stay ahead of rapid shifts in this hardware tier, including the transition to new operating systems.
- Key Platforms: Roku, AmazonFire TV (Fire OS & Vega OS), and Google TV Streamer.
- Our Edge: Pioneering development on Amazon’s next-gen Vega OS and custom BrightScript excellence for Roku.
4. Gaming Console App Development
Far from being exclusive to gaming, consoles are high-value media hubs. The global gaming console market is projected to reach $39.5 billion in 2026, driven by a highly engaged audience that treats their PlayStation or Xbox as a primary entertainment terminal for streaming, live events, and premium VOD content.
- Key Platforms: PlayStation 4 & 5, Xbox Series X/S, and Xbox One.
- Our Edge: Hands-on experience with PlayStation and Xbox Dev Kits (XDK) and specialised UI design for controller-based navigation.
Why Partner with FX Digital?
| The 10-Foot UI | We design specifically for D-pad and controller navigation, ensuring layouts are legible and intuitive from across the room. |
| Technical Versatility | From native Swift and BrightScript to high-velocity web-based frameworks like LightningJS and React Native. |
| Global QA Lab | We validate every line of code on real-world hardware. With a dedicated lab of over 200 physical devices, we eliminate the inaccuracies of emulators to ensure seamless performance. |
| Future-Proofing | We optimise for the 5-10 year hardware lifecycle of TVs while being first-to-market on next-gen platforms like Vega OS. |
Trusted by Global Leaders
From scaling BritBox across fragmented global ecosystems to redefining sports streaming for Dyn Media and Eurosport, we have a proven track record of delivering “Day 1” stability on the world’s most popular devices.
FX Digital’s ability to manage the entire lifecycle, from strategy and design to rigorous platform certification is why the world’s leading streamers trust us with their living room presence.
Ready to Conquer the Living Room?
With smart-connected device penetration hitting 51% globally by 2026, your distribution strategy has never been more vital. Whether you are launching a new VOD service or migrating a legacy app to a modern architecture, our team has the technical expertise to get you there.
