The Creative Industries Council has announced its CreaTech ‘Ones to Watch‘ list for 2021, highlighting 100 businesses from across the UK working at the intersection of creativity and technology. FX Digital has been named in this years list for the innovative work carried out on the Dream Online project in collaboration with the Royal Shakespeare Company (RSC).
The CreaTech 100 Ones to Watch provides an annual showcase of innovative UK-based companies which are creating new business opportunities in B2B and B2C at the interface between creativity and technology, and we’re absolutely honoured to have been listed as one of the 100 businesses at the forefront of this. This year’s list was selected by a specialist panel of industry leaders, funding bodies and experts.
Dream Online is a reimagining of the Shakespeare play A Midsummer Night’s Dream. This collaborative project combined performance and gaming technology to create a ground-breaking and immersive website for Royal Shakespeare Company and its consortium the Audience of the Future (AotF).
The interactive website experience played a key part in pushing the boundaries of live performance, pioneering digital innovation for immersive theatre. Going forward, the stage is set for creating such an experience for virtual performances, opening doors to other theatre production companies that wish to captivate an audience from the very beginning and throughout.
Being placed on this list will now propel us to an even wider audience of policy-makers, investors and leaders across the creative and tech sectors which can further help us to continue creating ground-breaking work that pushes the boundaries.
