Every Screen. Every Platform. Every Viewer.
Fragmentation is the defining challenge of Connected TV.
The Samsung in someone’s living room, the Roku stick in a student flat, the Xbox in a teenager’s bedroom, the Apple TV on a hotel wall – dozens of platforms, each with their own operating system, certification process, and quirks, and your audience spread across all of them.
We’ve spent years building the deep expertise to navigate it, and we bring every bit of that knowledge to every project we take on. From design and development through to quality assurance testing, we build bespoke, high-quality TV applications that work brilliantly across every platform we support, so you can stop worrying about the complexity, and focus on reaching the audiences that matter.
Smart TVs
Samsung
Samsung is the world’s leading TV manufacturer, holding around 30% of the global Smart TV market share by revenue. With Samsung having dominated the TV marketplace since 2006, developing an app for Samsung Smart TVs is an essential step for any content provider serious about audience growth.
Samsung Smart TVs run on Tizen OS, an open-source operating system that uses HTML-based applications, making a web-based approach the recommended development method. Apps built for Samsung are listed on the Smart Hub store, putting your content alongside major platforms like Netflix and YouTube and making it discoverable to millions of users worldwide.
FX Digital has an experienced team of Tizen OS developers and designers who have built and deployed Samsung TV apps for leading global media brands including Discovery and Eurosport. Our Tizen developers have shipped apps across 52 markets in 14 languages, and we know exactly what it takes to pass Samsung’s certification and perform across their wide device range.
OS: Tizen
LG
LG is the world’s second largest TV manufacturer, and their webOS platform has earned a well-deserved reputation for its slick, intuitive UI and smooth performance. Apps built for LG are discoverable on the LG Content Store, opening your content up to tens of millions of LG users globally.
We’ve built LG TV apps for major media brands, including a multi-market app for Discovery’s Dplay, deployed across the Nordics with SVOD, AVOD, and live capabilities. Our webOS developers know the platform inside out, from UI optimisation to the submission and certification process.
OS: webOS
Android
Android TV and its evolution, Google TV, have become one of the most widely deployed TV operating systems in the world, reaching over 270 million active devices as of 2024, an 80% increase in just a single year. Originally released in 2014, the platform is integrated with the Google Play Store, one of the largest app marketplaces in the world with over 1 billion users, giving content enormous discoverability potential from day one.
Google TV and Android TV run across a broad range of device types, including operator set-top boxes such as those from Reliance Jio and StarHub, digital media players such as Nvidia Shield TV and NOW TV, and Smart TVs from manufacturers including Sharp, Sony and TPVision. Integration with Google Assistant allows for a truly connected viewing experience, and Google continues to invest heavily in the platform with ongoing feature enhancements.
FX Digital’s team of Android TV developers has built apps for major media brands including Eurosport and Dplay, serving 52 markets in 14 languages across online, mobile and connected TV devices. Our apps are feature-rich, including user authentication, dynamic content rails, content schedules and search. We cover consultancy, development, design and quality assurance testing across a wide range of Android TV and Google TV devices.
OS: Android TV / Google TV
Other Smart TV platforms
We also support Sony, Hisense, Philips, and Vizio. Don’t see your target device listed? Get in touch – chances are, we support it.
Broadcast & Hybrid TV Platforms
HbbTV
Hybrid Broadcast Broadband TV, known as HbbTV is an open platform designed to harmonise operating systems across major Smart TV manufacturers including Panasonic, Samsung, LG and Sony, making it possible to deploy HTML5 web-based TV applications across multiple devices and manufacturers in a streamlined and efficient way. With over 100 million compatible homes in Europe and adoption projected to exceed 50% of European households by 2026, HbbTV is fast becoming one of the most important platforms in the connected TV landscape.
While HbbTV simplifies cross-platform deployment, each TV manufacturer retains specific standards and certification requirements unique to their platform. We work with you to build HTML5 web-based apps that meet both the open HbbTV standards and the platform-specific certification requirements of each manufacturer, so you get maximum reach without compromising on quality or compatibility.
OS / Standard: HbbTV
Streaming Sticks & Set-Top Boxes
Apple
Apple TV is Apple’s venture into the OTT market, offering a premium set-top box experience built on tvOS, an operating system based on the well-known tvOS platform. The platform has grown significantly on the back of Apple TV+, and its audience is exactly the kind of highly engaged, premium-leaning viewer that content providers want to reach. Apps built for Apple TV are listed on Apple’s App Store, giving content the potential to be discovered by hundreds of millions of users worldwide.
Our tvOS specialists have the SDK expertise to build high-performing, feature-rich Apple TV apps. We work with you to make sure your app is optimised for the App Store and discoverable by the widest possible audience.
OS: tvOS
Roku
Roku is one of the most widely adopted TV platforms globally, and the scale is significant. With over 90 million streaming households, Roku is the number one TV operating system across the US, Canada, and Mexico, and powers 1 in 3 smart TVs sold in North America.
Roku operates across two key products: Streaming Players (sticks and set-top boxes) and Roku OS, which is licensed to TV manufacturers and operators. This gives content providers direct access to one of the largest and most engaged audiences in connected TV.
Building for Roku requires in-depth knowledge of BrightScript, the coding language used to develop Roku applications. FX Digital has an experienced team of Roku developers who understand the nuances of the platform and have mastered the Roku SDK to deliver high-performance applications for global brands.
OS: Roku OS
Amazon Fire TV
Amazon Fire TV has sold over 250 million devices worldwide, making it one of the most significant platforms in the global streaming landscape and the second largest streaming device ecosystem in the US behind Roku. Fire TV devices range from the affordable Fire TV Stick to the powerful Fire TV Cube, and Fire TV OS is also built into Smart TVs from manufacturers including Toshiba and Insignia, as well as Amazon’s own Fire TV range. Alexa integration, now enhanced with AI-powered voice controls, gives users a hands-free viewing experience that sets Fire TV apart from the competition.
Fire TV is a nuanced platform, and we know its intricacies well, from the specifics of Fire OS development through to Alexa integration, DRM, and the vendor certification process.
OS: Fire OS
Gaming Consoles
PlayStation
Sony’s PlayStation has evolved from a gaming console into a media centre found at the heart of millions of living rooms. PlayStation 5 has sold over 80 million units worldwide and currently holds approximately 70% of the current-generation console market, a commanding lead that shows no signs of slowing. With 1 in 5 global consumers owning or having access to a gaming console, developing a PlayStation app represents a significant opportunity for audience growth.
Modern consoles like the PS5 allow users to download apps from major media providers including the BBC, Sky and Netflix, making them a vital channel for content providers looking to reach new audiences in a new context.
Our hands-on experience with PlayStation Dev Kits and our established relationships with Sony mean that certification is a smooth, well-managed process from start to finish.
OS: PS5 OS
Xbox
Microsoft’s Xbox is the other major force in the games console market. The Xbox Series X and Series S have sold over 30 million units combined, and like PlayStation, modern Xbox consoles have moved well beyond gaming, serving as full media hubs with access to apps like Netflix, Disney+ and Apple TV. Xbox holds around 31% of the global console market, making it a significant channel for any content provider looking to grow their audience.
Xbox app development requires specific knowledge of the Xbox Developer Kit (XDK), and FX Digital’s team has the hands-on experience to deliver a high-quality, feature-rich Xbox application. Our QA and testing specialists have strong relationships with Microsoft, helping to ensure smooth passage through the certification process.
OS: Xbox OS
