FX launches the new PrimeResi


After many months of work FX Digital is thrilled to have launched the new PrimeResi website.

Throughout the process, which included a complete redesign and build, we’ve worked closely with PrimeResi founders, editors (and brothers) Dan and Matt Crofton to overhaul the existing site into a modern, reliable, and highly content manageable resource. The new site solidifies the company’s position as a key tool for people working and interested in the UK’s prime residential property sector.


Previously, disparate third-party plugins were used to add features to an existing theme. This caused the site to become slow and difficult to maintain. With the new build we were able to bake in those features, providing more exact and reliable functionality that allows for a richer and more cohesive experience for both members using the site and the editors managing it.

We’re delighted to be a part of this new chapter in PrimeResi’s journey and look forward to continuing to work with the team to maintain their position as the top resource for the prime residential property market.