This article aims to help you understand the importance of using integrated Web Applications to compete in the constantly evolving market of Video On Demand (VOD) applications on Over The Top (OTT) devices, with a particular focus on Connected TV (CTV). The FX Digital team has collaborated on this article to provide insights from multiple aspects of an agency when it comes to TV technology. In this article we will deal with all the must-have knowledge of OTT TV and then provide an insight into the current state of play within the industry right now.
NEA (Never Ending Acronyms): Understanding VOD, AVOD, SVOD and TVOD
There are a lot of acronyms in the world of Connected TV. Don’t get scared off by the jargon, the terms aren’t too difficult to get your head around once you know what they mean. When reading about Connected TV, VOD, AVOD, SVOD and TVOD will come up frequently, so let’s take a look at what they mean:
VOD (Video on Demand)
Allows users to access and view video content anytime, without the constraints of a broadcasting schedule. VOD has been monetised in three major different ways, as explained below.
AVOD (Advertising based Video on Demand)
Video content is free to access and view, however the user must watch adverts during their viewing experience. YouTube is the greatest example of AVOD.
SVOD (Subscription Video on Demand)
Users must pay a subscription fee to access and view content, but typically are then able to consume content uninterrupted by ads. Netflix is the most successful SVOD service.
TVOD (Transactional Video on Demand)
The opposite of SVOD, TVOD content is accessed and viewed on a pay-per-view basis. iTunes use TVOD to sell and rent movies and tv shows.
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