With the OTT streaming wars raging as fiercely as ever, platforms are competing to set themselves apart from the competition and provide users with the best in-app experience. From innovative ways to make content discoverability easier to providing a smooth and seamless user sign-up process, understanding the key features that platforms provide (and users expect) is key to keeping users engaged and coming back for more.

Our team has carried out research across 14 of the major OTT streaming services on Connected TV to give you an insight and understanding into which platforms deploy which features and help you to ensure that your own OTT streaming platform incorporates the key features that users expect as standard.

Download our latest white paper – The OTT Landscape in 2022 – below to learn more.