Let’s Play You Decide
Zodiak Kids, a global independent leader in kids entertainment and the studio behind popular CBeebies TV show Let’s Play, collaborated with FX Digital to turn their hit show into an interactive voice experience on Amazon Alexa.
Creating an Alexa voice skill for kids meant having to adapt our methods and mindset when compared to developing a skill for adults. There is a wide range of factors to consider, from safeguarding and providing positive messages, to using simple language to ensure your audience can follow. The use of sonic branding and bespoke voice recordings was a mammoth task, resulting in over 200 audio files, making the certification process longer and more complicated. However, the result was a truly immersive experience for the audience and made the extra effort well worthwhile.
The use of In-Skill Purchasing in the US, as well as our implementation of notifications, that alert customer when new game packs become available, are the functions that we hope will ensure greater user retention. These features make designing a Voice experience more complex, however, they are the features that can set your skill apart in a market where discoverability can be a challenge.
In Let’s Play: You Decide, FX Digital and Zodiak Kids have created a cutting-edge Voice experience that is fun for both children and adults. The format allows for new game packs to be created and added in the future, providing new and exciting content to keep the audience engaged and entertained. Let’s Play: You Decide is feature-rich, educational and promotes exercise and movement. It is a skill we are extremely proud of and we hope the users love it too.