FX Digital Welcomes Product Lead Sophie Pesenti to Leadership Team

FX Digital is excited to announce that Product Lead Sophie Pesenti has joined as a permanent team member and the latest addition to the FX Digital Leadership team.

The FX Digital leadership team – consisting of FX Co-Founders Matt Duhig & Tom Smith, Operations Lead Luke Nutkins, Lead Developer Clayton Jones, Marketing Manager Ramsey Marwan and now Product Lead Sophie Pesenti – oversees the strategy, running and management of the agency.

Originally from Val d’Isère in the Alps, Sophie completed a masters in Sweden around new technologies and decided that the tech and digital product development industry was where her future lay, an industry she describes as “fast paced, forward thinking, incorporating both users and businesses needs, and most importantly – super creative”.

Sophie has spent the last 10 years in London, where she has honed her skills in creating mobile, web and connected devices experiences. Across the years, Sophie has helped define, craft and deliver multiple innovative digital products & services, from start up propositions to big digital transformation programs.

When discussing what she enjoys most about this creative process, she pinpoints the Discovery phase:

“The initial phase of a project where things are yet to be defined, you can do some test experiments and there’s a lot of excitement around future possibilities”.

Sophie plans to support the growth of the agency by ensuring top quality work no matter what challenge we are tackling, increasing our workshop offerings to democratise voice services and by making products an integral part of the agency. Sophie plans to grow her team “with as much integrity, kindness, respect and diversity as possible”.

With a passion for sustainability, Sophie plans to put this at the core of what FX Digital does. As a technology company, working in Connected TV and Voice, this means conducting business in a sustainable way, with our current and future partners, clients and employees, and to create value not only for our stakeholders but for society.

This quote from Jane Goodall sums up Sophie’s way of thinking: “You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”

Product Lead Sophie Pesenti said: “After a little more than half a year working at FX – I’ve found a genuinely fantastic team that I am honoured to be part of and build long lasting change with. It’s been a hell of a ride since last summer and I really look forward to integrating with the leadership team and welcome all the amazing things that are yet to come!”

Co-Founder and Managing Director Matt Duhig added: “We are really excited to have Sophie on board permanently and her addition to the leadership team will undoubtedly make a big difference as we look to continue the incredible momentum of the business into 2021 and beyond.

Having worked with Sophie over the last 7 months, I have seen first-hand the impact and value that Sophie adds and I can’t wait to see what the next year holds. Sophie has 10 years of product experience and her credentials speak for themselves. With Sophie’s addition to the team, for me it signifies the next stage of evolution for FX Digital into one of London’s leading independent digital agencies.”