The objectives were to create an identity and an animated logo that Vikarious could feature at the beginning of each of their films. The logo animation had to be representative of the companies Scandinavian background and film noir influences, whilst incorporating a cinematic feel.
FX crafted a beautiful animation of a camera building itself piece by piece, capturing the audience’s attention to finally reveal the Vikarious typography. The animation was formatted as a DCP to play on cinema screens and was supported with a custom 5.1 soundtrack to immerse the audience. The logo will be seen in major cinemas around the world as part of Vikarious’ debut film Euphoria.