What is WebGL?

We use WebGL to create interactive and immersive 3D website experiences for your brand. As technology advances, customers expect cutting-edge interactions with their favourite brands and WebGL allows us to bring your product or offering to life.

WebGL is an application programming interface (API) for JavaScript that renders 3D graphics within compatible web browsers without the need for plugins. This means WebGL is essentially a way of creating interactive and immersive content within browsers without the need for high spec graphics cards or special plugins added to the CMS of a website. The consumer only needs to be using Google Chrome, Firefox, Safari or Edge and they can load and experience 3D graphics within the browser.

In the last few years people have realised the vulnerability of plugins like Flash, Java, Unity 3D and Silverlight. Plugins are insecure, don’t use sandboxing, have cross platform issues and most importantly stability issues. WebGL has helped replace Unity 3D and Google Earth’s Plugin, in the same way HTML5 has brought an end to Flash, Java and Silverlight.

So as WebGL has now become the standard for displaying 3D and interactive graphics within browsers it means that websites that want this sort of experience for their consumer must adopt WebGL.

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Our WebGL Development Services

WebGL’s uses are quite broad and are ever-growing as new technologies develop and are available over the internet.

Primarily WebGL is used for 3D graphics displays on websites. This means we can display a three-dimensional image to users of the site. This is particularly useful to marketers trying to sell their products online using a 2D screen. If a customer can see the product they are buying in 3D then they are much more likely to convert as it feels as if they are looking at the product in real life.

Where we take the usage of this 3D graphic to the next level is by creating interactive 3D graphics. Enhance the users’ immersion in your brand by handing them the control.

Use WebGL To Transform User Experience

There are also plenty of other uses for WebGL on the web and these focus primarily on games. Games used to run on Flash Player but now WebGL has done away with the need for this outdated plugin, especially now all the major browsers don’t support Flash Player. WebGL can support simple games with low level graphics but it’s best used for graphically intense games that are 3D. You might want a game on your site for younger users or you might want to advertise a game you’ve developed for PC, Xbox, Wii or PlayStation by letting users play some of it within their web browser as a marketing taster.

Want to find out more about WebGL and how we can apply it to your business?Get in touch