We are thrilled to announce that FX Digital’s Co-Founders, Matthew Duhig (CEO) and Tom Smith (Chief Product Officer), have been officially recognised in the prestigious 50 VOD Professionals 2026 list.
Published annually by VOD Professional, this curated list highlights the 50 most influential and pioneering individuals shaping the UK’s Over-The-Top (OTT) and streaming television industry over the past 12 months.
Standing Alongside Industry Giants
What makes this recognition so special is the company we are keeping. The 2026 list features senior leaders from global powerhouse brands, including Netflix, Amazon Prime Video, Apple, YouTube, Google, BBC, ITV, and Channel 4.
Being named alongside these streaming giants underscores FX Digital’s position as a premier technical and strategic force in the Connected TV (CTV) and OTT spaces.
Nominated by the public and adjudicated by a specialist industry panel, the list celebrates those driving major waves of innovation across the UK digital landscape.
Driving Innovation in Connected TV
Over the past year, Matt and Tom have continued to push the boundaries of what is possible in the CTV ecosystem. Under their leadership, FX Digital has developed top-tier TV applications and user experiences for major broadcasters, sports brands, and global streaming platforms.
From tackling platform fragmentation to elevating design and product standards across smart TVs, gaming consoles, and set-top boxes, their vision has helped our clients reach millions of viewers worldwide.
- Matthew Duhig has championed our strategic growth, scaling FX Digital into one of the UK’s leading Connected TV specialists. Under his leadership, the company has delivered high-impact projects for major broadcasters, sports brands, and streaming platforms,including Channel 4, UKTV, BritBox, and ATP Media. Beyond driving business growth, Matthew consistently contributes to high-level industry discourse around the future of television, an expertise that recently earned him a spot as a winner in the BIMA 100 CEOs & Leaders category.
- Tom Smith has remained a vital industry reference point for CTV product design, closely directing major projects for clients like Channel 4 and UKTV, while regularly sharing his insights on the future of TV app experiences at major events like OTT Question Time Live and StreamTV Europe.
A Big Thank You to Our Team and Partners
This achievement is a testament to the hard work, passion, and creativity of the entire FX Digital team across our offices, as well as the incredible trust placed in us by our partners and clients.
We are incredibly proud of Matt and Tom for this well-deserved industry recognition. As the streaming market matures into exciting new phases of mixed-revenue models (AVOD/SVOD) and advanced user engagement, we look forward to continuing to lead the way in CTV innovation.
Want to congratulate Matt and Tom? Head over to LinkedIn to drop them a message, or explore our Insights page to see the latest CTV and OTT projects our team has been building!
