Tennis TV (ATP Media): Streaming 2,500+ Matches Live
CTV Platforms
Powering the big screen experience for ATP’s Tennis TV
Formed as the broadcast arm of the ATP Tour, ATP Media is the global benchmark in men’s professional tennis coverage. Providing centralised host broadcast production and distribution for tournaments worldwide, ATP Media generates over 6,000 hours of live content annually for an audience of nearly 1 billion tennis fans.
Tennis TV is ATP Media’s premium direct-to-consumer (DTC) digital subscription service. Operating as a world-class SVOD and LIVE streaming powerhouse, Tennis TV broadcasts roughly 2,500 matches a year across 64 tournaments, consolidating the media rights for the entire ATP Masters 1000, 500s, 250s, and the season-ending Nitto ATP Finals into a single, high-growth application.
Seamless streaming on a massive scale
For live sports broadcasting, the stakes are incredibly high. For fans seeking a premium, “lean-back” viewing experience on the big screen, there is zero tolerance for friction, loading screens, or poorly optimised user interfaces.
To deliver a seamless, high-performance viewing experience across a fragmented device landscape, ATP Media selected FX Digital to build their new Tennis TV application from the ground up. The mission was to design, engineer, and deploy a flawless streaming solution across 6 distinct Connected TV (CTV) platforms, while ensuring the entire multi-device ecosystem was rigorously tested for a unified, high-performance user experience.
Since initiating the strategic partnership in 2021, FX Digital has served as a core technical and consultancy partner in ATP Media’s product ecosystem.
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Cross-device engineering: Our team was responsible for the design and build of the Tennis TV application across 6 different Connected TV platforms, including Samsung, LG, Apple TV, Fire TV, Android TV, and Roku, ensuring it fits seamlessly into their broader ecosystem.
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Frictionless UI/UX: We built a slick, unintrusive interface optimised for fast-paced video navigation, removing loading screens and user friction so subscribers can get straight to the match.
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The evolution of quality assurance: To maintain high-quality video playback and stream stability across CTV platforms, our QA engineering team initially operated under a rigorous manual testing framework. As the ecosystem matured, we successfully implemented test automation pipelines to verify complex user paths, such as login persistence, and streamline cross-platform release regressions, reducing time-to-market for ongoing application updates.
By serving as both an engineering resource and a strategic consultancy, FX Digital has helped ATP Media sustain a premier, reliable, and deeply engaging direct-to-consumer product.
“FX Digital are a key part of our ecosystem… The testing that they do is really, really good. The customer doesn’t want to see any friction at all – they don’t want loading screens, they just want to get to the tennis. FX present the most important thing to the customer in the most slick and unintrusive way. They’re experts in their field, have a lot of knowledge, and can help you in a consultancy way as well as building the products themselves. – Tennis TV (ATP Media)”Andrew Hall, Tennis TV, ATP Media
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