GCN had previously never considered entering into the realm of TV as their main focus was across web and mobile devices, meaning the team faced many challenges in terms of structuring, planning and architecting a TV application that would help shift GCN’s strategy across to Connected TVs. Nonetheless, the effort from the enthusiastic teams at both FX Digital and GCN allowed for a seamless relationship and a successful project that launched to cycling fans around the world.
The FX Digital design team created eye-catching designs, optimised for the best possible Connected TV experience. Taking inspiration from the topography that cyclists must overcome as they race over hills and climbs, our designs weaved in subtle contours to the sign-in screen and home hero image, a tasteful nod to the essence of cycling. To account for the unique considerations of designing for Connected TV, we carefully selected darker tones for the larger hero image on the homescreen in contrast to the attention-grabbing, colourful content cards designed previously by the GCN team. The hero also displays key metadata (as opposed to the content cards) to keep the rails clean, but ensure the user has all the information they need to navigate the app.
The GCN+ OTT app adheres to the Web Accessibility Initiative, to ensure that the app is digitally inclusive and provides a fully accessible and optimised user experience. This means the app is accessible to more users, as we have included closed captioning within the video player.
The FX Digital Quality Assurance team worked with the team at GCN to provide rigorous quality assurance testing throughout the whole development process to optimise functionality and provide the best possible experience for GCN+ users. Using FX Digital’s 200+ device testing lab, our team was able to test the application on relevant legacy devices spanning back many years to ensure optimum functionality across different compatible models.
Working in close collaboration with the team at GCN and providing our expertise and knowledge throughout the process, we helped to create a ground-breaking new streaming service that the cycling world has never seen before. We developed an application that provides cycling fans with a cinematic experience from the comfort of their own home. We contributed to the creation of the app across 3 major platforms; Samsung Tizen, Android TV and Amazon Fire TV, providing a TV experience like no other. The app passed vendor testing across all vendors and successfully launched worldwide in February 2021.
We continue to work with GCN to support the ongoing development and maintenance of their Connected TV application.