How a Single Personalisation Choice Boosted Dyn’s Customer Lifetime Value by 35% – StreamTV Europe
FX Digital Takes the Stage at StreamTV Europe: How We Built Dyn’s Game-Changing CTV Platform
What does it take to build a Connected TV streaming platform that acquires subscribers and boosts engagement from day one? At StreamTV Europe this year, FX Digital Co-Founder Tom Smith took to the stage to explore exactly that, sharing fresh user-behaviour insights from our major multi-platform rollout with German sports streaming innovator, Dyn Media. The session looked beyond the initial deployment timeline to focus on what happens after a platform goes live.
Watch the Full Presentation Below:
While launching across five fragmented ecosystems in just six months was a massive technical milestone, the real success story lies in how the audience responded to the experience. Live sports are inherently a lean-back, long-form experience, which the data clearly reflects: a staggering 63% of Dyn’s overall viewing hours happen on the big screen, with dedicated fans averaging 15 hours of watch time across 10 separate sessions every month. Interestingly, while global giants like Samsung and Amazon Fire TV remain vital, regional set-top box operators like MagentaTV and Sky emerged as two of the top-performing platforms in the market, proving that local operator partnerships are absolutely essential for regional sports growth.
The most compelling revelation, however, centred on how micro-moments in user experience design completely transform business metrics. During the web onboarding flow, subscribers are asked an optional personalisation question to identify their preferred sport. Even though it isn’t compulsory, 63% of users choose to answer it. By utilising a custom “sports switcher” to automatically funnel those fans into a dedicated, clutter-free “home of handball” or basketball on the TV app, Dyn achieved a massive 35% increase in customer lifetime retention.
Engaging fans directly within their specific passion point during the critical first 30 days has proven to be the ultimate driver for long-term loyalty. Technical agility allowed us to hit a tight deadline, but intuitive, data-driven product strategy is what ultimately secured the audience.
For the full architectural breakdown of how a single Lightning.js codebase made this multi-platform rollout possible, dive into the full Dyn Case Study.
