Join FX Digital in Amsterdam as media, entertainment, and technology leaders gather for SME Live, taking place one day before IBC 2026 kicks off.
Last year at SME Live, we shared our research on how Gen Z and Millennials were changing TV consumption habits. This year, we’re going bigger. By analysing viewing habits across Gen Z, Millennials, Gen X, and Baby Boomers, we’re uncovering the stark contrasts in how different generations navigate the modern living room.
FX Digital’s Co-Founder, Tom Smith, is taking the stage to reveal brand-new cross-generational data.
On Stage: Decoding the generational viewing divide
If the industry is going to build for the long game, we need to stop guessing what audiences want and look at how they’re actually using the screen. Here’s a quick sneak peek at what Tom will be diving into during his presentation:
- The search dilemma: How viewing habits are shifting across generations, from traditional TV guides to social-driven discovery.
- The living room dynamic: Why the main TV remains the household anchor (and the co-viewing compromises behind it).
- Next-gen TV experiences: From shoppable TV to interactive formats, where audience appetites actually stand versus where the hype is.
Missed us last year? Catch up here
Want a preview of our research style and the topics we cover? Check out our content from last year’s event:
About SME Live
SME Live focuses on the long game, moving past short-term fixes to build strategic growth. With a single track, media and tech leaders in one room, and dedicated networking time, it’s the ideal way to kick off IBC week.
Date: Thursday, September 10, 2026
Location: Rode Hoed, Amsterdam
Audience: 150+ C-level and senior executives from Netflix, YouTube, BBC, Sky, and leading technology platforms
