Prime Resi Website
A subscription website for the UK’s leading luxury property journal.
In order to solve the problems being experienced with the previous site, FX Digital proposed a complete redesign and build. This approach would enable us to investigate each issue being experienced on the existing site and present solutions in the wireframing and design stages before any development commenced.
Starting from scratch would not only ensure we could provide a completely bespoke design, but also give us the opportunity to re-evaluate the infrastructure and platform employed by the existing site, which had become outdated and difficult to maintain.
However, by starting from scratch it was also necessary to ensure that there was a minimal disruption in the service provided to existing subscribers. If moving to a new platform, we needed to ensure that all subscribers were migrated effectively and could log in to the new site without any issues following the relaunch.
As well as allowing us to solve the fundamental issues, beginning the site afresh also presented the opportunity to introduce a new user experience complete with enhancements designed and built with the subscribers’ frustrations in mind.