We develop interactive and engaging actions for Google Assistant
Interested in developing a Google Action?Get in touch
At FX Digital we develop feature-rich, interactive Voice skills for Google Assistant, known as Google Actions. We will collaborate with you to discover how existing content can be transformed into an interactive Voice experience to engage your audience and increase your brand awareness. We can support you from ideation to development, launch and the marketing and promotional activities that follow.
Endless Possibilities with Google Assistant App & Actions Development
Brands can create Voice Apps or Google Actions as they are known, using Google Assistant for devices such as Google Home and Google Nest.
Many household brand names already have Google Actions, from huge retailers to sporting franchises. Creating interactive Voice experiences for Google has become an important part of any large brands Voice marketing strategy. UK Supermarket giant Tesco have created an action that allows customers to manage their online shopping baskets through voice.
La Liga, Spain’s top football division have developed an action that gives users video summaries of the games, game updates and game schedules.
When developing actions for Google Assistant, possibilities are endless – from apps that offer tangible benefits to users lives, to actions that offer fun and interactive games, Google Assistant App Development can add huge value to brands looking to engage users with exciting content, interactive experiences and useful information.
Have an idea for a Google action?Contact us here
Why Google Assistant App Development Services?
Google has the second largest share of the Smart Speaker market after Amazon, but also boasts over 1 billion Google Assistant devices worldwide because it is featured on their Pixel phones, as well as a large number of Android Phones, TVs, tablets, smart watches.
Google’s recent partnership with Spotify saw them offer a free Google Nest device to all premium subscribers, which would indicate that Google are following a similar strategy to Amazon when it comes to creating a low-barrier to entry to join their ecosystem.
Google are investing heavily in their Voice assistant technology and this is great for developers, brands and users alike, as it means we can expect to see more useful and exciting features added in the future. Google has integrated Google Assistant with their OTT offering Chrome Cast, giving users the opportunity to control their viewing experience through Voice and this could indicate more interesting integrations in the future.
Google are investing heavily in their Voice assistant technology and this is great for developers, brands and users alike, as it means we can expect to see more useful and exciting features added in the future. Google has integrated Google Assistant with their OTT offering Chrome Cast, giving users the opportunity to control their viewing experience through Voice and this could indicate more interesting integrations in the future.
Join the Voice revolution todayGet in touchOur Google Assistant App Development Services
We expert Google Assistant App Development team will work with your team to develop and design a Voice experience to your desired requirements and specifications. We will offer our experience to ensure that your Google action is developed for the best user experience and will optimise your Google action for discoverability on the Google action store.
If you’re wondering where to begin, we offer a range of bespoke Voice workshops to help you define your ideas and curate the existing content you have to develop the perfect Google action for your organisation. We will identify opportunities to incorporate the best cutting-edge features offered by Google to create an engaging and memorable experience for your users. We support you at every step of the process, from ideation to the certification and publishing process, as well as helping you create a marketing strategy for your Voice experience to ensure it is found by as many users as possible.
In-Action Purchasing (IAP)
Much like Amazon Alexa’s In-Skill Purchasing, Google Assistant also features In-Action Purchasing. This allows Action developers to generate revenue from digital content in a Google Action, meaning that Google Assistant can be used to promote both physical purchasing and digital ones.
Examples of IAP include bot one-off purchases (such as expansion packs) and subscriptions. Google has made account-linking and transactions through Google Assistant more seamless by adding the Google Sign-In for the Assistant feature. This simplifies account linking for your users, Even enabling the user to use their voice to login and link accounts with Google Assistant.
Our Projects
GCN+ for Apple TV
FX Digital worked with the Global Cycling Network to build and launch GCN+ – the streaming home of the most thrilling cycling content – across Apple TV.
Read more 
Discovery+ for Set-Top-Boxes
FX Digital worked with Discovery to integrate and launch discovery+ across Comcast & Cox Set-Top-Boxes.
Read more 
