The Connected TV landscape is notoriously difficult to navigate. As Martin Tyler, Director of Quality Engineering at FX Digital, noted during our recent presentation at the Connected TV World Summit, CTV is often more complex to automate than automotive or aviation industries due to locked-down devices and extreme fragmentation.
Partnering with Odido, we set out to move beyond the constraints of physical hardware and manual bottlenecks. By implementing a Testing-as-a-Service (TaaS) model, Odido has successfully refocused its QA team on higher-value exploratory testing while our London-based automation lab handles the heavy lifting of regression.
The results speak for themselves: 31,000+ automated tests executed per release with 90% coverage across their device estate. This partnership isn’t just about tools; it’s about a strategic shift that supports faster time-to-market and improved customer NPS.
For a deeper dive into the technical implementation, you can read the full Odido Case Study here.
“What I truly appreciate about working together with FX is the sheer passion they put into everything they do, ranging from the smallest details to the broader strategic vision. You see it in the way they’ve designed the framework, you see it in how they operate at scale, but most importantly, you feel it in how they collaborate with our teams: they don’t just execute, they proactively contribute ideas, think alongside us, and embrace a sense of shared ownership to truly deliver the best possible experience for our end users.“
-Odido
