GCN+ for Apple TV
FX Digital worked with the Global Cycling Network to build and launch GCN+ – the streaming home of the most thrilling cycling content – across Apple TV.
Read more Design the best Voice User Experience
At FX Digital, we understand the nuances of Voice design. We create user-friendly Voice User Interfaces to ensure that the user has a smooth and memorable journey through your Voice experience. We tailor our designs to your unique requirements and needs, making feature-rich Voice experiences that stand-out from the crowd.
In web design, User Experience (UX) is integral to a smooth and easy to navigate web experience, while an impressively designed User Interface (UI) is key to promoting your brand and attracting repeat users with stunning visuals. When building for Voice, the lack of visuals and focus on audio means that designing Voice UX and UI involves totally different considerations to graphical user interfaces. However, at their core, designing any UX and UI means creating an enjoyable, memorable and engaging interaction for the user.
Voice UI Design
In Voice, the term Voice User Interface (VUI) refers to the interface of any Voice application, facilitating user interaction with a Voice or speech activated virtual assistant. Amazon Alexa, Google Assistant, Apple’s Siri and Samsung’s Bixby are all VUIs.
When designing for VUIs, it is crucial to remember that when a user interacts with a Voice experience they do not have the visual cues associated with interacting with traditional graphical user interfaces. Therefore, it is important to design your Voice experience to make it as clear as possible to the user how the experience works and what their options are. Further, you must be careful not to overwhelm your user with too much information. Remember, Voice technology is naturally conversational and by providing a more human interaction, you will provide a much better Voice experience.
Our Voice UI design specialists use their expertise to carefully craft a seamless experience ensuring that your users have a great brand experience and want to come back for more.
Sonic Branding
Sonic branding is an awesome way to improve the Voice UX of your Voice experience. Recording high-quality audio based on content related to your brand can act as an immersive touchpoint for users on their journey through your Voice application. For example, when building Contiki’s ‘Pack My Bags’ Voice skill for Alexa, we used existing audio from their popular podcast series so that users already familiar with the brand would have a touchpoint for immediate brand recognition.
Visual Branding
In web design, User Experience (UX) is integral to a smooth and easy to navigate web experience, while an impressively designed User Interface (UI) is key to promoting your brand and attracting repeat users with stunning visuals. When building for Voice, the lack of visuals and focus on audio means that designing Voice UX and UI involves totally different considerations to graphical user interfaces. However, at their core, designing any UX and UI means creating an enjoyable, memorable and engaging interaction for the user.
Our Voice UX / UI Services
Our award-winning team specialises in Voice UX and UI and this gives them the advantage when designing Voice experiences. Our wealth of web design experience and designing for traditional visual user interface informs our process, however we also possess the knowledge of Voice design to enhance the end product and ensure the VUI and VUX is optimised for Voice. We incorporate the core elements of Voice design to create interactive and engaging experiences across Amazon Alexa and Google Assistant
Voice services
Our Projects
Discovery+ for Set-Top-Boxes
FX Digital worked with Discovery to integrate and launch discovery+ across Comcast & Cox Set-Top-Boxes.
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GCN+
FX Digital collaborated with the GCN team to build the GCN+ app, launched in Europe and North America across 3 platforms; Samsung Tizen, Android TV and Amazon Fire TV.
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