Why Amazon Fire TV App Development

FX Digital has experience developing and delivering Amazon Fire TV apps for global media brands. We offer a range of services, packaged together for your specific needs, including consulting, development, design and quality assurance testing. Amazon Fire TV is a nuanced platform and our team possess the knowledge and know the intricacies to developing a high-performing, feature-rich Amazon Fire TV app.

Amazon Fire TV is Amazon’s OTT solution – a series of devices featuring downloadable applications, serving content to the user via the internet. There are two main Amazon Fire TV devices, the Fire TV Stick and the Fire TV Cube, the major difference between them being hardware specifications. Fire TV is now also being used on Smart TVs by manufacturers such as JVC, Toshiba and Insignia. Fire TV features major applications such as Netflix, Disney+ and HBO Now, available for download in the Amazon App Store.

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OTT Platform Support

FX Digital support all major TV connected devices and platforms

The growth of Amazon Fire TV

Amazon’s venture into the OTT TV market has been successful and their aggressive pricing strategy has helped the brand grow rapidly internationally. In the US Fire TV has an estimated 57% share of the streaming stick market and 28.5% share of the streaming box market. Their impressive growth in a short space of time means that Amazon Fire TV is a platform any content provider should definitely consider building for.

Globally, Amazon Fire TV boasts over 40 million users. Fire TV also features on approximately 10% of global Smart TVs – a sizeable market share. Amazon Fire TV’s integration with Amazon’s Alexa Voice Assistant allows the user to control their viewing experience through voice, giving Fire TV another edge on competitors. Developing an app for Fire TV app could massively increase your audience size.

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Our Amazon Fire TV App Development Services

FX Digital understand the importance of deploying TV apps across multiple platforms. Our range of services includes consultation and strategy, development, quality assurance testing, vendor certification and Digital Rights Management. Our Amazon Fire TV services will help you expand your audience and reach new users.

Our team of Amazon Fire TV app developers built an Amazon Fire TV app for global sports media Eurosport. This high-quality, feature-rich app serves 52 markets in 14 languages, and delivers premium video content across online, mobile and connected TVs and devices. Our Amazon Fire TV apps feature user authentication, dynamic content rails, a schedule of content and search.

Fire OS is the operating system for Fire TV and is a fork of the open-source Android operating system. However, Fire TV app development is not always the same as Android TV app development and requires unique skills and knowledge specific to Fire OS. Our team of Fire TV app developers have experience building specifically on Fire OS and have in-depth knowledge that ensure your TV application is optimised for this platform. Our QA and Testing team meticulously test your Fire TV application, ensuring to catch and fix any bugs or errors, speeding up the certification process.

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