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Why Amazon Fire TV App Development

FX Digital has experience developing and delivering Amazon Fire TV apps for global media brands. We offer a range of services, packaged together for your specific needs, including consulting, development, design and quality assurance testing. Amazon Fire TV is a nuanced platform and our team possess the knowledge and know the intricacies to developing a high-performing, feature-rich Amazon Fire TV app.

Amazon Fire TV is Amazon’s OTT solution – a series of devices featuring downloadable applications, serving content to the user via the internet. Regarding Amazon Fire TV devices, two of the most popular are the Fire TV Stick and the Fire TV Cube, with the major difference between them being hardware specifications. Fire TV is also being used on Smart TVs by manufacturers such as JVC, Toshiba and Insignia. Fire TV features major applications such as Netflix, Disney+ and HBO Now, available for download in the Amazon App Store.

As of 2021, Amazon launched its first-ever Amazon-built Smart TVs, the Amazon Fire TV Omni Series and 4-Series Smart TVs. These Smart TV devices integrate the Fire TV experience and far-field voice technology directly into the TV, providing an all-in-one entertainment device for streaming, cable TV, music, gaming, and more.

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OTT Platform Support

FX Digital support all major TV connected devices and platforms

The growth of Amazon Fire TV

Amazon’s venture into the OTT TV market has been successful and their aggressive pricing strategy has helped the brand grow rapidly internationally. In the US, Fire TV has an impressive 32% share of the streaming player market, second only to Roku. Their impressive growth in a short space of time means that Amazon Fire TV is a platform any content provider should definitely consider building for.

To date, Amazon has sold more than 150 million Fire TV devices, with 50 million active Fire TV users. Fire TV also has a grip on 6.4% of the Smart TV streaming device market share, sitting behind Tizen and WebOS. Amazon Fire TV’s integration with Amazon’s Alexa Voice Assistant allows the user to control their viewing experience through voice, giving Fire TV another edge on competitors. Developing an app for Fire TV app could massively increase your audience size.

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Our Amazon Fire TV App Development Services

FX Digital understand the importance of deploying TV apps across multiple platforms. Our range of services includes consultation and strategy, development, quality assurance testing, vendor certification and Digital Rights Management. Our Amazon Fire TV services will help you expand your audience and reach new users.

Our team of Amazon Fire TV app developers built an Amazon Fire TV app for global sports media Eurosport. This high-quality, feature-rich app serves 52 markets in 14 languages, and delivers premium video content across online, mobile and connected TVs and devices. Our Amazon Fire TV apps feature user authentication, dynamic content rails, a schedule of content and search.

Fire OS is the operating system for Fire TV and is a fork of the open-source Android operating system. However, Fire TV app development is not always the same as Android TV app development and requires unique skills and knowledge specific to Fire OS. Our team of Fire TV app developers have experience building specifically on Fire OS and have in-depth knowledge that ensure your TV application is optimised for this platform. Our QA and Testing team meticulously test your Fire TV application, ensuring to catch and fix any bugs or errors, speeding up the certification process.

If you would like to learn more about Amazon Fire TV app development, get in touch with us today.Get in touch