The rise of Roku
While in 2019 Roku only captured 4% of the Smart TV market, they continue to dominate the market share of streaming devices:
In the US Roku makes up a huge 39% of all streaming devices. This makes Roku without question one of the most popular OTT solutions.
Roku’s device’s low price point has made it easily accessible to an audience of millions.
Having a Roku TV Application is a crucial element to any content creator looking for wider distribution.
Building a TV app for Roku expands your potential audience by millions, creating opportunities for massive new revenue streams.