The evolution of the Games Console
Modern gaming consoles like the PS4 and Xbox One are no longer exclusively for gamers and have taken the role of the media centre in many people’s homes. With the ability to download apps from media giants like the BBC, Sky and Netflix, gaming consoles have become a vital channel for content providers looking to expand their audience.
Developing a Connected TV app for Playstation will offer your viewers a new way to interact with the brand. In the US, there is a reported 162 million people who own video game consoles with the ability to watch TV. The games console has become a media centre at the heart of many living rooms and Playstation app development could offer your brand massive audience gains.
With the next generation of Playstation, the PS5 set to launch this holiday season, FX Digital will soon be offering development services for PS5.